An online ordering system for UAE restaurants and cafés, with no commission per order
Cupcloud is an ordering system that belongs to your café, not a marketplace you are listed on. Customers order from your own menu page, the order lands in your staff queue, and the money is yours. Cupcloud takes no commission on any order.
Direct orders, on your own address
Your café gets its own ordering page at an address like cafename.cupcloud.ae. A customer who opens it sees only your menu, and orders from you directly, in their phone's browser, without installing an app.
Cupcloud is the software in the middle and nothing more. It never holds your money and it does not take a share of each order. What a customer pays, they pay to your café.
Four ways to order, one system
Most cafés in the UAE serve people in more than one way in the same hour. Cupcloud handles each of them, and they all end up in the same place.
- Dine-in: the customer scans the QR code on their table and the order carries the table
- Car orders: the customer orders from the car and gives the plate number and emirate, so staff know which car to walk to
- Delivery: the customer drops a pin, and your own delivery zones decide the fee, the minimum order and the time estimate
- Takeaway and counter: staff enter the order themselves on a built-in order-taking screen

A live queue your staff will not miss
Every order, however it arrived, appears on one live order queue with a sound alert. Staff see what was ordered and where it is going, and move the order through its stages as they work.
You can add to this as the café grows. A kitchen screen shows the cooks what to prepare. Kitchen tickets and bills can print on a thermal printer through a small Windows program at the café. Delivery orders can be assigned to a driver. All three are optional.

Walk-in and phone orders go in the same queue
Not every customer will order from their own phone, and they should not have to. For the person standing at the counter, or the regular who calls, your cashier enters the order on the order-taking screen. It joins the same queue as everything else, so the kitchen works from one list instead of a screen plus a pile of paper.

Customers can see where their order is
After ordering, the customer gets a tracking page that shows the live status of their order. They can also choose to receive notifications in their browser, so they do not need to keep the page open.
With one tap they can send the order summary to your café's WhatsApp as well, which is handy as a record on both sides. This is a message from the customer to you; it is not a chatbot, and the order is already in your queue either way.

How customers pay
Cash works for every café today: at the table, at the counter, at the car or at the door.
Online card payment is being rolled out and is available on request. It runs through your café's own payment gateway account, so funds go straight from the customer to you.
Run by the manager, used by the team
The manager controls the menu, tables, opening hours and settings from the admin, and gives each staff member a login with the right role: manager, cashier, waiter or driver. A sales dashboard and reports show how the café is doing, from the orders you actually took.
Common questions
Does Cupcloud take a commission on orders?
No. There is no commission per order, and Cupcloud never holds your café's money.
Do I need special equipment to receive orders?
No. The order queue runs on a phone, tablet or computer you already have. A kitchen screen and a thermal printer are optional extras.
Who delivers the orders?
Your café does, with your own drivers. You draw your delivery zones and set the fees, and you can assign each delivery order to a driver.
Is this a WhatsApp ordering bot?
No. Customers order on your menu page. After ordering they can send the order summary to your café's WhatsApp with one tap if they want to.
Can customers pay by card online?
Cash is available for every café today. Card payment through your café's own gateway account is being rolled out and is available on request.
Can I sign up and start today?
There is no self-serve signup yet. Message us on WhatsApp and our team will set up your café by hand. Contact us for pricing; a free trial is coming soon.